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SERVICES
1. Article Writing
We conduct tedious brainstorming exercises and undertake meticulous research to organise into articles that basically write themselves. Our high quality original content is written in a distinct, unique voice arranged in the form of simple, easy to absorb sentences. Good articles provoke thoughts, great articles are focussed on inspiring action. We write articulate thought-pieces that are headline driven, scannable, 100% SEO optimised, and original.
2. Blogs & PERIODICALS
What are the makings of a great blog? What makes customers pick a periodical. Good blogs and periodicals are like good books- they exhibit your expertise on the matter by establishing a fresh and fascinating personality full of discourse, always leaving the reader yearning for more. While blogging it is important to remember that people who subscribe to your blog come to you to learn something. Hence, the more sticky the matter, and the more frequently you post, the more you attract visitors to your blog.
3. Website Content
If your company had an alter-ego, chances are, it would be your website. We use the ‘AIDA’ approach in structuring website content that eventually moulds your digital identity. The first step, ‘Attention’, involves knowing our customers and addressing how our product solves their needs. The next important step is building ‘Interest’ by writing descriptive copy explaining the attributes of our service and points of differentiation. Then, it’s important to arouse ‘Desire’ by building positive scenarios for describing how using our product will make their life better. Finally, we must make a clear roadmap for your reader to take action and become a customer, by employing a clear call to action. Website copy plays a big role in setting the tone for this conversion. Language is key, and we have many keys.
4. Press Releases
Press releases done right can be quite the power marketing tool. Get us to write them and we’ll pack a punch with engaging, accurate headlines and short but succinct power pieces. To enable conversion we ensure to back up the words with numbers. There’s a reason press releases are treated as a sales tool-- it’s because they are.
5. Emails & Newsletters
According to Venturebeat.com’s “State of Marketing Technology,” – “Email is the channel generating the highest ROI for marketers for the past ten years. For every $1 spent, email marketing generates $38 in ROI.” When we curate content for your personalised e-mailers and dynamic newsletters, you will be raking in subscribers and fans alike. The e-mailers we craft are personalised, responsive ( tablet/mobile friendly), clever, direct (no wasting the reader's time), and have a very clear call-to-action. Our e-mailers and newsletters are all that.
6. Social Media
When it comes to social media, it is important to find creative ways to share your content online. We help with social strategies, execution, online reputation management (ORM) and reporting all customised to suit your brand identity. We customise social media strategies as per the platform employed. Surveys state that over 22% of the world’s population uses Facebook, more than 450 million people are online on LinkedIn, and over 93% of Pinterest users access their account to make purchases. Since each platform is used by users for a specific purpose, content varies, and your brand messaging should be tailored to suit that medium. Social media is a powerful medium, and effective content can help generate new leads, increase the engagement of your target audience, and drive higher referral traffic to your website, which eventually leads to higher sales.
7. Case Studies
Case studies are important as they showcase a real-life brand interaction to customers in a relatable manner. We construct case studies by investigating a specific problem, examining the alternative solutions, proposing the most effective solution using supporting evidence and representative results in the most quantifiable manner possible.
8. Video Scripts
When it comes to content creation, all marketers unanimously agree that video is the language of the future. And behind every viral video is a winning script. This is where we come in. Whether it's a promotional brand film or a training video for internal use, we write scripts that give your video structure and focus. We adeptly prepare a video brief that outlines what the video is trying to achieve, and channel this message into a story that your audience can connect with, followed by an effective call-to-action that will turn your audience into lifelong brand advocates.